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Subject: Maintenance vs. Wellness Care

From Name: [[fromName]]

Hi [[leadFirstName]],

When you speak with your chiropractor, she may use terms like “wellness” and “maintenance,” but to you, the treatments seem the same. It’s important to know the terminology isn’t the only difference between the two. We’ve defined the difference between a chiropractor performing wellness adjustments and maintenance adjustments.

Wellness chiropractic: Treatments that are performed when there are no symptomatic challenges, like back or neck pain. These treatments are designed to continue the wellness you’re currently experiencing, similarly to how you maintain a healthy diet to keep your weight in an ideal range.

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Maintenance chiropractic: Treatments that help you maintain health advancement you’ve made through chiropractic. While a traumatic event may have first brought you to a chiropractor, you’ll continue your weekly treatments – or as recommended by your chiropractor – in order to maintain the gains you’ve made in lessening pain, reducing the number of headaches you experience, or continuing to be more mobile.

Your chiropractor will walk you through the phases of your personalized treatment, advising you on the number of treatments you should receive each week and how to continue your progress at home with various stretches or exercises.

To your health,

[[ownerNickname]]

[[businessOfficePhone]]

[[businessName]]

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[[businessAddressSecondLine]]

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