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Subject: Symptoms - Your body’s way of telling you something is wrong

From Name: [[fromName]]

Hi [[leadFirstName]],

The medical model assumes that your organs are the root cause of your problems.

Doctors use medicine to alter the function of the organs and/or to diminish your symptoms. Unfortunately, this model doesn’t actually fix the problem; it only attempts to dull or compensate for symptoms.

It provides temporary relief but not lasting change.

Chiropractic dismisses the idea that the organs are at fault. Instead, the chiropractic model says that reduced function is due to interference in the messages being sent from the brain to the organs (or muscles).

Those interferences can be caused when misalignments of the spinal vertebrae place pressure on your nerves. In the “tree branch and power line” analogy, a subluxation is the branch, and reduced nerve flow is the interrupted electrical power.

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If right now you are thinking to yourself that this all sounds incredibly simple, you are right. It’s common sense!

In fact, the chiropractic principle is so ridiculously simple that B.J. Palmer wrote in the introduction to his Law of Life, “One just criticism that can be painfully made against this book is, we repeat and repeat, and keep on repeating the same central theme until its repetition becomes boresome. We admit this fault. This New Law of Life we tell is so simple that once should suffice.”

Educating people about the vertebral subluxation and its effects is what chiropractic was founded on. Most people don’t even know what a subluxation is, let alone that they are probably walking around subluxated right now!

So forgive me for repeating myself, but it’s my job to hammer this message home.

LIVE CLEAR,
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