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Subject: Your Chiropractor's Real Job

From Name: [[fromName]]

Hi [[leadFirstName]],  

The job of the chiropractor has been miscommunicated thanks to years of unclear or flat-out inaccurate messages. People think our job is to relieve neck and/or back pain.  

Here’s the truth: The chiropractor’s job is to take care of your central nervous system.  

Other than the brain itself, there’s nothing more important than your central nervous system.  

If your digestive system starts shutting down, you get heartburn, stomach cramps, indigestion, things like that. If your circulatory system starts shutting down, you get numbness, tingling, fatigue, changes in body temperature, etc.  

But your nervous system controls everything. When that shuts down, everything else stops, too. You’re dead. End of story.  

Sometimes, vertebrae move out of alignment and stay that way. This can result in back or neck pain. This is when most people come to see a chiropractor for the first time.  

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Back and neck pain are symptoms, and as we’ve learned, symptoms are simply manifestations of underlying problems—your body’s warning system.  

Meanwhile, if a vertebra is misaligned enough to cause outward symptoms, what’s going on within the spinal cord?  

If a vertebra is out of alignment, it can put pressure on the spinal cord, kind of like a kink in a garden hose. Imagine if your atlas and/or axis are out of alignment. Now, it’s not just your spinal cord feeling the pressure; it’s your brain itself!  

It has been proven that pressure on the spinal cord disrupts the function of nerves.  

In spite of all this, very few people realize the importance of nervous system health, which is kind of strange, when you think about it. And even though your vertebrae are the nervous system’s only line of defense, hardly anybody talks about spinal health.  

In today’s world, most people worry more about their colon than their brain stem. Hell, we learn more about taking care of our teeth as kids than we do about taking care of our nervous systems or our spines.  

But guess what: You can live without your teeth! Most of us neglect the health of our nervous systems our entire lives, then wake up at forty or fifty years old and wonder why we’re falling apart. But hey, at least our teeth look nice, right?  


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